SXSW London 2026

Six-day South by Southwest festival across music, film, tech and culture from 1 to 6 June 2026 in London.

SXSW London brings the South by Southwest format to the UK with six days of conference sessions, music showcases, film screenings and special events. The 2026 programme spans more than 800 speakers and 200 music artists across themes like AI as a new power structure, creativity in the algorithmic age and the future of longevity. Speakers include Rose Wang (Bluesky), Audrey Tang, Rory Sutherland and Sir Martin Sorrell.